Build a Profitable Online Presence
Modern web visitors have high expectations of any site they visit. Failing to meet these expectations can deal your online marketing efforts a terrible blow …
Digital Marketing
4 Web Design Practices You Should Adopt
Modern marketing is evolving at a fast rate, and some things are no longer taken for granted. For instance, the idea of having a digital …
Paid Ads: How Long Should Your PPC Campaign Be Running to See Results?
Most businesses choose to run PPC campaigns for their digital marketing strategies. In 2013, 72 percent of business owners preferred to invest in PPC campaigns …
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Hiring an SEO Company: Is It Worth It for Small Businesses?
Managing a small business comes with its own set of tasks. The challenge of attracting customers and gaining their loyalty is always a pressing need.Plus, …
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Social Media Marketing for SMEs: Understanding Conversion Rates and Branding
Despite their disadvantage in terms of manpower and financial resources, small to medium enterprises (SMEs) can match or overtake larger corporations’ online visibilitywith an effective …
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The Qualities of a Great Content, According to Google
Google, the search engine giant, updates its algorithms every now and then, making it harder to figure out what exactly it wants. Last August 1, …
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Online Visibility for Less: Building a Cost-Efficient Digital Marketing Strategy
Many businesses have increased their digital marketing budget in 2018. In the United States alone, expenses are up from $38.5 billion in 2017to $41.9 billion …
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