The internet is a prominent place, and it’s still growing. There are about five billion internet users, more than half the world’s population. Moreover, there are about 1.9 billion websites populating the internet. However, only a handful of websites get millions of visits. These websites are known to be social media sites.
Social media is a massive deal for Americans. About 90% of Americans are using some form of social media. This is a 7% increase from last year. The most popular social media sites are Facebook, Twitter, LinkedIn, and Pinterest.
There are many reasons why social media is so popular. For one, it allows people to connect with friends and family who live far away. It’s also a great way to stay up-to-date on current events, the latest news, and what’s happening worldwide. In addition, social media is an excellent platform for businesses to promote their products or services.
However, social media is not just used for personal or business purposes. You can also use it for marketing research, customer service, and political campaigning. With so many people using social media, it’s no wonder that businesses are taking advantage of its potential.
Here are five new trends in social media that you need to know about:
Social Media is Becoming More Visual
One of the most significant changes we’re seeing in social media is the shift from text to visuals. This is especially true for sites like Instagram and Snapchat, built around images and videos.
Visual content is more engaging than text, and it’s also easier to consume. People are more likely to scroll through a feed of images than read through a wall of text. That’s why businesses are using more visuals in their social media posts. Start incorporating more visuals into your posts if you want your business to stand out on social media.
Additionally, virtual reality is starting to make its way into social media. Facebook, YouTube, and Twitter have features allowing you to view 360-degree videos. You can even create your VR content with a phone and simple software. As VR becomes more popular, people will likely see more social media sites incorporating it into their platforms.
Private Online Communities
Private online communities are social media platforms that can only be accessed by invite or membership. They’re becoming more popular because they offer a safe space for people to connect with others who share similar interests. These communities are often used for support groups, professional networking, and product feedback. As a result, an online community will likely get much more traction than open groups on social media sites. Moreover, many developers are giving communities a shot to create platforms for their businesses and social needs.
Hashtags are Becoming More Important
Hashtags are words or phrases preceded by the “#” sign. They’re used to categorize content and make it easier to find. Hashtags first became popular on Twitter, but now they’re used on just about every social media site.
Hashtags are becoming more critical because they help businesses reach their target audiences. When used correctly, hashtags can make your content more discoverable and increase your chances of being found by potential customers. If you’re not using hashtags in your posts, you’re missing out on a valuable opportunity to reach new people.
Live Video is Taking Over
Another big trend we’re seeing is the rise of live video. Sites like Facebook, Twitter, and Instagram all have live video features that allow you to broadcast in real-time. This is a great way to connect with your audience and give them a behind-the-scenes look at your business.
Live video is also popular because it’s unedited and unscripted. People want to see the real you, not a polished persona. If you’re not already using live video, start experimenting with it to see how your audience reacts.
You can’t talk about trends without discussing the Metaverse. The Metaverse is a virtual world that people can interact with using avatars. It’s similar to the Matrix, except you can explore an ever-expanding universe instead of being stuck in a computer program.
The Metaverse is still in its early stages but growing quickly. Social media platforms like Facebook and Snapchat are already dipping their toes into the Metaverse with features like filters and AR lenses. As the technology improves, we’ll likely see more businesses jumping on board.
These are just a few trends we’re seeing in social media. By staying up-to-date on these trends, you can ensure you’re ahead of the curve. Staying up-to-date with social media can give you access to many new social trends and take advantage of them.